User Experience Design (UXD) is defined as the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use and pleasure provided in the interaction between the customer and the product.
UXD is a critical part of any customer interaction and extends to every brand touch point be it physical or virtual. Getting this experience right when planning digital media campaigns is the cornerstone of a successful campaign. Let’s take a look at three main areas of UXD within the digital media process that you need to get right.
Digital media has been around for over 20 years, but with the rapid pace at which platforms, technology and opportunities move, you will be hard pressed to find a marketer who knows everything about digital media. It’s easy to get lost in the layers of terminology and technical complexity that digital media offers.
Social community management and paid media campaign management are often treated as two separate entities. Many clients use different agencies for each; a social agency to manage their communities and to develop social content plans, and then a media agency to plan and buy digital media.
Some clients make use of full service digital agencies that offer both services under one roof, although these offerings are often treated as two very different services from different departments. While this approach has been acceptable thus far, the need for closer integration between these two disciplines has never been more apparent than it is at the moment.
Banner advertising is the earliest form of online advertising having been around since 1994. While the web has changed dramatically since then, the banner ad has not. There are new sizes and formats that have increased the interactivity and provided new content opportunities within the banner space but the fundamental way the banner ad is sold and measured has not varied much in the last 19 years. Many marketers dismiss banner advertising as expensive and ineffective and in many instances they are correct. However, the problem is not with the ad format but rather the way we measure it.
Over the last 18 months the South African smartphone market has really bloomed with a surge in Android and iOS smartphones hitting the local market. The current smartphone (and to a lesser extent tablet) user base is now a significant channel for digital marketers.
Now that the market has matured a bit we see a lot of advertisers, marketers and agencies using mobile rich media. I came across this infographic that looks at the most effective forms of mobile rich media across mobile devices and thought it would be useful to share. Continue reading “Mobile Rich Media Performance Infographic”→
Augmented reality (AR) is not new, it’s a concept that has been around for ages and has seen a massive rise in popularity along with the ascendancy of the smartphone. AR allows you to apply an additional layer of information onto the real world to provide useful information that would otherwise not be available. With applications from heads up displays (HUD) through to interactive advertising, augmented reality sounds like a great avenue of future technology, available today. Continue reading “The Danger of Augmenting Reality”→
For years marketers have referred to the mobile web as a separate channel. The mobile web was driven through mobile sites and the limited screen size or capabilities of the feature phone market. The limitations and diversity of feature phones required very specific mobile experiences to be created, with the introduction of mobile portals to help people navigate and explore mobile content. This has been a major part of the SA digital landscape for years with the success of portals like Vodafone Live and Thumbtribe. Continue reading “The Death of the Mobile Web”→
Every digital marketer has been given the task of creating a viral campaign. Clients love the word VIRAL and often don’t understand what the word means and what is required to create one.
Traditionally a Viral Video is a video that becomes popular through the process of Internet sharing, typically through video sharing websites, social media and email. You needed great content, content that people want to share. That is no longer the case! Continue reading “Foolproof way to make videos go Viral”→
There is a question that I often get asked when socialising (yes I do that on the odd occasion); “What do you do for a living?” to which I answer; “I am a digital strategist.” This is usually followed by a quizical look and the inevitible “Oh… what does a digital strategist do?”Continue reading “What is digital strategy?”→
A good content strategy is important across all digital platforms and none more so than the key social media platforms. As a digital strategist I spend most of my day telling clients how important a solid content strategy is on twitter. Then today when puzzling about my current tweeter’s block – which I seem to get for a day or two once a month, I had a rather scary realisation. I don’t have a personal twitter content strategy… Continue reading “Do you need a personal content strategy?”→