Foolproof way to make videos go Viral

Every digital marketer has been given the task of creating a viral campaign. Clients love the word VIRAL and often don’t understand what the word means and what is required to create one.

Traditionally a Viral Video is a video that becomes popular through the process of Internet sharing, typically through video sharing websites, social media and email. You needed great content, content that people want to share. That is no longer the case! Continue reading “Foolproof way to make videos go Viral”

Do you need a personal content strategy?

loose tweets sink fleets poster

A good content strategy is important across all digital platforms and none more so than the key social media platforms. As a digital strategist I spend most of my day telling clients how important a solid content strategy is on twitter. Then today when puzzling about my current tweeter’s block – which I seem to get for a day or two once a month, I had a rather scary realisation. I don’t have a personal twitter content strategy… Continue reading “Do you need a personal content strategy?”