Getting your online User Experience right

User experience design

User Experience Design (UXD) is defined as the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use and pleasure provided in the interaction between the customer and the product.

UXD is a critical part of any customer interaction and extends to every brand touch point be it physical or virtual. Getting this experience right when planning digital media campaigns is the cornerstone of a successful campaign. Let’s take a look at three main areas of UXD within the digital media process that you need to get right.

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I am addicted to wordpress themes

Yes you read that correctly, wordpress themes. I like to think of myself as someone who doesn’t get addicted easily. I have never been a smoker, don’t drink heavily/regularly and have yet to have any sort of gambling problem. So does that mean that I have one of those non-addictive personalities you hear about from pseudo shrinks and know-it-alls? Nope, I don’t think so. One of the hidden evils behind addiction is denial. No-one ever realises that they are addicted, but can’t help themselves when it comes to their drug of choice. Continue reading “I am addicted to wordpress themes”