Mobile Rich Media Performance Infographic

Over the last 18 months the South African smartphone market has really bloomed with a surge in Android and iOS smartphones hitting the local market. The current smartphone (and to a lesser extent tablet) user base is now a significant channel for digital marketers.

Now that the market has matured a bit we see a lot of advertisers, marketers and agencies using mobile rich media. I came across this infographic that looks at the most effective forms of mobile rich media across mobile devices and thought it would be useful to share.
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