Over the last 18 months the South African smartphone market has really bloomed with a surge in Android and iOS smartphones hitting the local market. The current smartphone (and to a lesser extent tablet) user base is now a significant channel for digital marketers.
Now that the market has matured a bit we see a lot of advertisers, marketers and agencies using mobile rich media. I came across this infographic that looks at the most effective forms of mobile rich media across mobile devices and thought it would be useful to share.
Continue reading “Mobile Rich Media Performance Infographic”