Getting your online User Experience right

User experience design

User Experience Design (UXD) is defined as the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use and pleasure provided in the interaction between the customer and the product.

UXD is a critical part of any customer interaction and extends to every brand touch point be it physical or virtual. Getting this experience right when planning digital media campaigns is the cornerstone of a successful campaign. Let’s take a look at three main areas of UXD within the digital media process that you need to get right.

Continue reading “Getting your online User Experience right”

5 Digital Myths around Performance Media

Digital media has been around for over 20 years, but with the rapid pace at which platforms, technology and opportunities move, you will be hard pressed to find a marketer who knows everything about digital media. It’s easy to get lost in the layers of terminology and technical complexity that digital media offers.

Continue reading “5 Digital Myths around Performance Media”