The Death of the Mobile Web

device agnostic marketing

For years marketers have referred to the mobile web as a separate channel. The mobile web was driven through mobile sites and the limited screen size or capabilities of the feature phone market.  The limitations and diversity of feature phones required very specific mobile experiences to be created, with the introduction of mobile portals to help people navigate and explore mobile content. This has been a major part of the SA digital landscape for years with the success of portals like Vodafone Live and Thumbtribe. Continue reading “The Death of the Mobile Web”